A national discussion is currently underway in Australia about a potential ban on social media access for children under the age of 16. While the focus has largely been on mental health and online safety, there has been little consideration on the implications this may have for multicultural communities and multilingual broadcasting, especially in how we engage with young people.
Social Media as a Communication Tool
For multicultural broadcasters, social media has become a widely used tool to share content, promote programs, and connect with diverse audiences, including young people. Platforms such as Instagram, TikTok, and YouTube allow broadcasters to reach younger audiences who may not access traditional media in the same way as older generations.
Young people from culturally and linguistically diverse (CALD) backgrounds also use social media to connect with their cultural heritage, engage with language-based content, and stay informed about issues relevant to their communities.
Potential Impacts to Consider
A social media age restriction could influence how multicultural broadcasters reach and engage under-16s. Some areas to consider include:
Access to Content: Young people may find it harder to access culturally specific content, including in-language material, if their main platforms are restricted.
Youth Participation: Many young people involved in multicultural broadcasting also use social media to share news, promote their work, and engage with their peers. A ban may affect their ability to share or grow their programs.
Audience Development: Community broadcasters who rely on social media to build younger audiences may need to explore alternative outreach methods if access is limited.
A Conversation Worth Having
This policy conversation raises broader questions about how multicultural broadcasters can continue to connect with younger audiences in a changing digital landscape. If access to platforms shifts, what other strategies could support engagement with under-16s? How can we ensure culturally relevant content remains available and visible to young people from all backgrounds?
As this issue continues to unfold, it may be useful for multicultural broadcasters and communities to explore the possible implications, opportunities, and challenges, and to share ideas about how to adapt.
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